Combining operational expertise, customer empathy, and continuous improvement to create products that deliver real value.
I'm an operations professional with 4.5 years of experience at Zara, where I worked across store operations, customer experience, and process improvement in a fast-paced retail environment.
Through solving operational challenges, coordinating teams, and improving workflows, I developed a strong interest in Product Management. Today, I'm transitioning into Product roles, bringing a combination of operational expertise, customer empathy, and data-driven problem solving.
I enjoy continuous improvement, finding better ways of working, and creating experiences that increase customer satisfaction. Whether improving a process, solving a customer problem, or identifying opportunities for growth, I'm driven by the challenge of making things work better than they did yesterday.
None of these were assigned to me. Each one started from a problem I couldn't stop thinking about — and an attempt to work through it the way a product manager would: problem, insight, solution, outcome.
Living and working in Berlin made the gap obvious: international residents struggle to find trusted, affordable help for everyday needs — housing, moving, admin support, small jobs.
Customers picking up online orders at Zara consistently walk to the wrong floor.
HelloFresh ships to a Germany where roughly one in four residents has a migration background — yet the app is German-only.
Strengths shaped on the store floor and sharpened in product practice — paired with the tools I actually open every week.
Framing fuzzy problems into clear opportunities with measurable outcomes.
Interviews, journey mapping, and surfacing the 'why' behind behavior.
Spotting the small, daily breakages everyone has stopped noticing.
4 years at Zara — from sales assistant to operations manager — running flow, inventory and teams.
Translating insight between store floor, engineers and leadership.
Small bets, fast loops, clear metrics. Ship Monday, learn Tuesday.
The long version is one click away — the short version is below.
Lead daily store ops: inventory flow, staffing, customer recovery, and continuous-improvement bets across a high-traffic store.
Supported store operations end-to-end — stock flow, shift coordination, and process fixes that compounded over weeks.
Learned the product, the rhythm of the floor, and how customers really behave when no one is watching.
Applied strategy, analytics and user research to live problems at HelloFresh, Zara and my own venture, Serva.
I'm looking for a first product role — APM, associate product manager, or product owner — at a team that values operators who learn fast.
Open to product roles starting Q3 2026.