OA
Get in touch
Former Operations Manager→Product Manager

Where Operations
Meets Product

I combine frontline customer insight, operational experience, and product thinking to solve problems, improve experiences, and create value for users and businesses.

  • Operators see what slides miss.

    The best product insight rarely shows up in a dashboard — it shows up at the counter, in the queue, on the call.

  • A small experiment beats a big plan.

    Ship the smallest thing that can teach you something true. Then decide.

  • Numbers make decisions defensible.

    Pick the metric before you build. If you can't define winning, you can't ship.

Read the case studies Book a 15-min intro
4y
In retail ops · floor → ops
3
Case studies shipped
Top 2
Picked by HelloFresh eng
Now

Building Serva, a trust-first marketplace for internationals in Berlin.

Reading

Inspired, Continuous Discovery Habits, and Think Like a CEO.

Exploring

How AI agents change the shape of product discovery — and where they still need a human.

Studying

Preparing for the PSPO I certification exam (Scrum.org).

About

Hi, I'm Andrew.

I'm an operations professional with 4.5 years of experience at Zara, where I worked across store operations, customer experience, and process improvement in a fast-paced retail environment.

Through solving operational challenges, coordinating teams, and improving workflows, I developed a strong interest in Product Management. Today, I'm transitioning into Product roles, bringing a combination of operational expertise, customer empathy, and data-driven problem solving.

I enjoy continuous improvement, finding better ways of working, and creating experiences that increase customer satisfaction. Whether improving a process, solving a customer problem, or identifying opportunities for growth, I'm driven by the challenge of making things work better than they did yesterday.

4 years at Zara — the path so far
  1. 2022 — 2024
    Sales Assistant
    Zara · customer floor
  2. 2024 — 2025
    Operations Assistant
    Zara · store ops
  3. 2025 — 2026
    Operations Manager
    Zara · store ops
  4. 2026 →
    Product Manager
    Next chapter
Case studies

Three case studies in product thinking.

None of these were assigned to me. Each one started from a problem I couldn't stop thinking about — and an attempt to work through it the way a product manager would: problem, insight, solution, outcome.

Case 01/Serva · 2026/Featured
Personal venture · early-stage MVP

Immigrant marketplace app — built around trust, not listings

Role · Founder · product thinking, research & prototyping/Timeframe · Ongoing · solo build/Outcome · Activation-led MVP shipped solo in Berlin

Living and working in Berlin made the gap obvious: international residents struggle to find trusted, affordable help for everyday needs — housing, moving, admin support, small jobs.

Artifact · Trust × Reach positioning
TrustReachForumseBay / FB MarketplaceLocal notice boardsGeneric classifiedsServa
MVPStage
BerlinPilot city
TrustNorth-star theme
Visit app
Case 02/Zara · self-initiated
Product teardown

Cut shopper confusion at online pickup with a 1-line copy fix — pitched to leadership

Role · Product analyst/Timeframe · 2 weeks · audit/Outcome · ~10 friction events / shift removed at zero engineering cost

Customers picking up online orders at Zara consistently walk to the wrong floor.

Artifact · Label rewrite
−Online Pickup −1
+Online Pickup · Downstairs (−1)
Engineering
0 hours
Friction events
~10/shift
Surface
App + signage
CopySingle-line fix
0Engineering effort
In-storePitched to leadership
Case 03/HelloFresh · MSc team project
Validated by a senior HelloFresh engineer

Ranked top-2 by HelloFresh's own senior engineer — out of every team in the room

Role · Lead researcher/Timeframe · 6 weeks · team of 4/Outcome · Re-framed a language gap as a trust gate driving cancellations

HelloFresh ships to a Germany where roughly one in four residents has a migration background — yet the app is German-only.

Artifact · Non-German onboarding funnel
Non-German speakers · onboarding drop-offLanding visit · 100%Sign-up start · 78%First recipe view · 50%Allergen check fail · 32%Cancelled before box · 21%
Top 2Ideas chosen by HelloFresh senior engineer
How I think

A loop, not a process diagram.

Discover → Frame → Bet → Measure. Each step grounded in something I've actually done — not borrowed from a textbook.

  1. 01

    Discover

    Sit with the problem before naming it. Watch real users in their real context.

    In practice

    Spent three shifts at Zara's pickup counter timing the same confused question: every six minutes.

  2. 02

    Frame

    Reduce the mess to one sentence the team can argue with.

    In practice

    HelloFresh's app didn't have a language problem — it had a trust gate that triggered cancellations.

  3. 03

    Bet

    Ship the smallest thing that can teach you something true.

    In practice

    Serva launched as an MVP with one job: find out whether trust beats inventory in early activation.

  4. 04

    Measure

    Define the win condition before you build. Decide from data, not vibes.

    In practice

    Tracking 7-day cohort activation on Serva instead of sign-ups — vanity metrics are decisions in disguise.

Skills & Tools

What I bring, and what I work with.

Strengths shaped on the store floor and sharpened in product practice — paired with the tools I actually open every week.

Product thinking

Framing fuzzy problems into clear opportunities with measurable outcomes.

User research

Interviews, journey mapping, and surfacing the 'why' behind behavior.

Friction-finding

Spotting the small, daily breakages everyone has stopped noticing.

Operations

4 years at Zara — from sales assistant to operations manager — running flow, inventory and teams.

Communication

Translating insight between store floor, engineers and leadership.

Execution

Small experiments, fast loops, clear metrics. Ship Monday, learn Tuesday.

Figma
Notion
Linear
Jira
Miro
Maze
Amplitude
Tableau
MS Excel
AI tools
ChatGPT, Claude, Cursor
SQL
Resume

A short, honest CV.

The long version is one click away — the short version is below.

  1. 2025 — 2026

    Operations Manager

    · Zara

    Lead daily store ops: inventory flow, staffing, customer recovery, and continuous-improvement experiments across a high-traffic store.

  2. 2024 — 2025

    Operations Assistant

    · Zara

    Supported store operations end-to-end — stock flow, shift coordination, and process fixes that compounded over weeks.

  3. 2022 — 2024

    Sales Assistant

    · Zara

    Learned the product, the rhythm of the floor, and how customers really behave when no one is watching.

  4. 2024 — 2025

    MSc, International Business Management

    · Postgraduate studies

    Applied strategy, analytics and user research to live problems at HelloFresh, Zara and my own venture, Serva.

Download full resume (PDF) Request a tailored version
Contact

Let's talk.

I'm looking for a first product role — APM, associate product manager, or product owner — at a team that values operators who learn fast.

Email
Onorueseandrew@gmail.com
LinkedIn
linkedin.com/in/andrew-onoruese
Resume
Download PDF
Ready when you are

Open to product roles starting Q3 2026.

Book a 15-min intro